Dinara Iskakova: Our world is changing, and cars too

Interview with Dinara Iskakova, Marketing Director of Orbis Auto, about trends in the automotive market in Kazakhstan, electric vehicles and changing consumer preferences. Dinara Iskakova, Marketing Director of Orbis Auto, spoke about how the automotive market in Kazakhstan is changing and what trends will determine its development in the coming years. We are witnessing significant changes in the preferences of Kazakhstani consumers. More and more people are paying attention to the environmental friendliness of cars, their technological equipment and efficiency. "Electric cars are becoming more and more popular, especially in large cities, where the infrastructure for charging them is developing", Dinara Iskakova noted. Our world is changing, and so are cars. We are seeing how traditional ideas about the car as just a means of transportation are being transformed. A modern car is a technological gadget that is integrated into the user's digital ecosystem. "This is especially noticeable in the electric vehicle segment, where software plays an equally important role than hardware," said Orbis Auto Marketing Director. According to Dinara Iskakova, Orbis Auto is actively developing the field of electric vehicles, introducing brands such as ZEEKR to the Kazakh market. In addition, the company invests in the development of infrastructure for electric vehicles by installing charging stations in major cities of Kazakhstan. We believe in the future of electric vehicles in Kazakhstan. Our country has all the necessary conditions for the development of this area: long distances, where the efficiency of electric vehicles is particularly noticeable, and the growing consumer interest in environmentally friendly technologies. "We strive to be leaders in this segment, offering our customers the most modern and technologically advanced solutions," concluded Dinara Iskakova.